Why are so many information products so poorly written?

Consider this all-too-common scenario: you purchase an information product that promises to teach you how to make money online through once system or another. You start reading and are almost immediately confused. The instructions aren’t linear, the grammar is way out of whack and you just can’t seem to learn anything from this info product. The most frustrating thing is that you know the ideas are there, you just can’t seem to put it all together.

I’m sure this has happened to you at least once - probably more than once - since you started as an internet marketer. But now that you’re ready to create your own information product, you need to remember this experience and put yourself in the shoes of your customers.

Are you an internet marketer who has created a killer online money-making system, but you can’t seem to get your customers to understand how it works? Or perhaps you’re receiving returns and bad reviews from folks who say your system doesn’t work. But you know it works.

So why can’t your customers seem to catch onto this brilliant online money-making method?

The Two Major Problems with Information Products

The first - and most serious - problem is that IM professionals often know their systems so well that they aren’t sure how to explain them so that they can be replicated. Because they created the system, they don’t realize they are skipping steps or explaining tactics out of order. They are too close to the process and tend to leave out small, yet crucial, steps.

The good news is that most of the information is already there. And it’s great. It just isn’t user-friendly.

The second problem is that Internet Markters are most often not profressional writers. You could write an A essay in college, but when it comes to explaining your own online money-making system, you just don’t have the skills. When this is paried with the first problem of you being so close to your system, you can end up with an information product that is hard to follow and out of order. This is a sure-fire way to lose your readers - and any future business from them as well.

The good news is that, again, you have a great system. You just need someone to explain it clearly.

A Solution for Internet Marketers: A Second Pair of Eyes

All that is needed to change this confusing information product into a excellent money-making manual is a second pair of eyes. These eyes should belong to a person that has two things:

  1. No prior interaction with the system being taught (sort of like a juror) so they come in with no expectations and no knowledge of how the system works. This will allow them to ask constructive questions and identify what is missing from the manuscript.

  2. A strong command of the English language. A writer and editor who can organize, correct and edit your manuscript with a fine-toothed comb. This person needs to treat your manuscript as though it will soon be on the shelves at Barnes & Noble.

    I am the Internet Markterer’ Proofreader

    Internet Marketers should not have to be professional writers - that’s what English majors and educated editors are for! And that’s where I come in. I am the internet marketers’ proofreader. As an internet marketer myself, I know your business and won’t waste your time with simple industry-related questions. The questions I ask will help fill in the blanks of your system for readers so they are able to grasp every nuance of what you have developed and recreate the same positive results.

    IM Proofreading is the place to come for proofreading, editing, transcription and copywriting services provided exclusively to internet marketers. If you are an internet marketer in need of affordable, professional information services, you have come to the right place.

    This is my first call for clients. If you get on board now you will receive special rates that will apply throughout the lifetime of our working relationship. These rates are about 50% of what I will be charging per hour during the official launch. There is a very limited time during which you can lock in these low lifetime rates so please use the form below to sign up so I can contact you before the official launch.


    Services offered will include:

    • Transcription - Any audio or video format can be submitted to me for quick verbatim transcription. My customers often pair this with the proofreading service in order to have a manuscript that reads like a book or report. I call this the “um, like, you know” removal service.
    • Proofreading - I can take your transcript, e-book, report or information product to the next level of professionalism. Forget about typos and awkward sentences, your product will read like it just came off the shelf at Barnes and Noble.
    • Writing from an Outline - If you have all the ideas on paper, but you just can’t get them organized, I can help. A simple outline and notes can be transformed into a manuscript in very little time. You will be charged only for my time spent writing and proofreading, never for any consultation or discussions that may be necessary.

    • Writing from an Audio - Perhaps you’re not the world’s fastest typist and you’d rather just brain-dump your ideas. You can record that brain-dump, send the audio file to me and I’ll bring it all together for you. As with writing from an outline, consultation or discussion time is not billed.

    • Writing via Interview - This is just like brain-dumping to an audio, but we’ll just get on the phone and talk. You can talk freely or allow me to ask leading questions so you are sure not to miss any important information. This allows you to just focus on getting ideas out of your head and let me worry about the structure and phrasing. The finished product will be all yours, but with the polish of a professional manuscript.

    • Video Creation/Editing - Training, introduction and product review videos can be created, edited and converted to any format requested. Nearly any type of video can be creating using screen capture software.

    When you request an estimate, I will contact you to discuss your project in more depth. Together we can decide the best service - or combination of services - for your product or service. I pride myself on my honesty with customers so I won’t suggest anything I don’t think you need. If you just need an oil change, I won’t try to replace the carburetor.

    I hope to hear from you soon and wish you all the very best!

    Sincerely,

    Sara L Christensen
    The Internet Marketers’ Proofreader
    IM Proofreading

    P.S. If you’d like to read some of my own writing, you can visit my own internet marketing blog, Pajama Professional or by reading some of the articles I have published at Ezine Articles.